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Using YouTube for Issue Advocacy

In a post a couple of weeks ago, I suggested that organizations post their videos to viral sites like YouTube as a way of reaching a larger audience. Well, the advocacy group Public Knowledge has done just that, posting a video on the net neutrality issue currently before Congress.

It seems to have worked, too. So far the video has been viewed 43,000 times and ranks 39th on this week’s list of YouTube’s most watched videos. Just as importantly, the video has created a pretty good conversation on YouTube about net neutrality, with thirty four comments so far.

Here’s the video, for those interested: