In past election cycles, the Republicans and Democrats have developed their own custom applications to help citizens find out where they can go vote.  This year, Google did everyone a service by developing a gadget that lets everyone embed a gadget that lets site visitors find out where they can go vote.  I’ve embedded the gadget below.

The McCain campaign and RNC saw this as a great way to save time and money, and are using the gadget on their sites to help voters find out where to vote.

In a move we’ve come to expect from the well-funded Obama campaign, they chose to develop a robust, custom application instead of using Google’s free tool.  The Obama version is more feature rich than Google’s tool, including directions to your voting location, info on the laws in your state, links to external resources and the ability to to have the directions emailed to you.  You can see a screenshot of the Obama tool here.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.