Earlier this week our partner Lucien Parsons sent us a great TED video  of Renny Gleeson explaining what a great opportunity to communicate 404 pages present.  Watch for yourself.

This quote from the video really resonated with me, and summarized succinctly what we strive for when building web programs for our clients.

"Little things, done right, matter. Well-designed moments build brands.”

Having taken the time in the past to build cool 404 pages for clients, the video also reminded us that we hadn’t done anything special with the 404 page on our own site.  So our CCO Tom McCormick quickly put together this John McEnroe inspired gem. 

For the youngsters out there, here is the video of the famous McEnroe tantrum that served as Tom’s inspiration.