Author Archive

You’ve just launched your association website. Now what?

So you’ve done it. Your association has launched their brand new website and all is well with the world! Your months of hard work have paid off, which that means you can finally relax…or does it?

While this may have once been considered the end of your online story,...

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Making Your Website Work for You: Knowing What to Track and Why

The most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?

We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:

  1. Growing their email list
  2. Increasing online donations

You can track these key metrics through your email marketing platform,...

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MozCon 2016: 10 Key Takeaways

1. You can eat anything at Pike Place.

Turns out there is only one direct flight from DCA to SEA on a Sunday. And Katie was on it. She arrived in Seattle at 10am and had nothing to do.

After a bit of googling, she booked an afternoon tour of Pike Place with Savor Seattle....

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One month later: ten takeaways from DPM2015

Officially, our title is “strategist.”

But we do a little bit of everything: digital strategy, account management, project management.

Last month, we hopped on a train up to Philadelphia to attend Digital Project Manager Summit 2015.

We learned a lot in three days –...

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Surviving Mobilegeddon: What you need to know about Google’s New Algorithm

A few weeks ago, Google announced a major change to its algorithm that will favor mobile-friendly websites in search results on mobile devices. Maybe you heard the word “mobilegeddon” buzzing around?  Google says this change will make it easier to get “relevant, high quality search results that are optimized for their devices” when searching from a smartphone or tablet....

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