Author Archive

How to make people care about your boring content: election edition

Election day is one week away. That is a big deal for my clients.

My clients are non-profits and advocacy groups. They work in a variety of issue areas ranging from criminal justice to energy to foreign policy. And each one of them has something to gain or something to lose in this election....

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Email Marketing Platforms: Which One is For You?

Email is still important.

Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue.

Especially for a non-profit,...

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Learn HTML, already.

The year was 2004. The Red Sox broke the curse. Nickleback was cool. And an awkward high-school sophomore started teaching herself HTML.

 

When I ask people why they haven’t learned HTML, the most common answer is, “Because it’s too hard.”

Well, the thing is,...

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Email Marketing: 5 Big Mistakes

How many unread emails are in your inbox right now?

I’ve got Groupon, Linkedin, The Boston Globe, my alma mater, Ticketmaster, Rent the Runway, Zipcar, Proflowers, Bluehost, and Seamless. I could go on.

I’ll delete most without opening.
The ones I do open? I skim them....

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Navigating Social Advertising

12 years ago, Friendster debuted.
Since then, the number of social networks has exploded.
And in the past few years, so too have the opportunities for social advertising: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+.

It can be a little overwhelming.

Americans spend 37 minutes each day on social media,...

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