Author Archive

Email Marketing: 5 Big Mistakes

How many unread emails are in your inbox right now?

I’ve got Groupon, Linkedin, The Boston Globe, my alma mater, Ticketmaster, Rent the Runway, Zipcar, Proflowers, Bluehost, and Seamless. I could go on.

I’ll delete most without opening.
The ones I do open? I skim them....

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Navigating Social Advertising

12 years ago, Friendster debuted.
Since then, the number of social networks has exploded.
And in the past few years, so too have the opportunities for social advertising: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+.

It can be a little overwhelming.

Americans spend 37 minutes each day on social media,...

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10 Best Trade Association Websites

What makes a good website? About a hundred different things. But what’s a good start? Good organization, good design, good content.

Brick Factory is based in D.C., where you can’t go a block without passing half-a-dozen trade associations, so we were curious: which ones have the best websites?...

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