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Twitter: Who, What, When, Where, and Why?

One of our goals in 2017 is to improve our social media strategy. We want data to inform our strategy, understand what content our audience likes best, and identify best practices for posting to our Twitter account.

In order to achieve this, we started reviewing all of our 2016 Twitter content and broke it down into a number of categories and components:

  • Media type: graphic,
  • ...
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