Author Archive

On the Importance of User Testing

The danger of hidden usability issues

If you have worked in the web development industry, you’ve probably had the following scenario play out on more than one of your projects.

You work on something for a year. Your internal team tests extensively for months. You are proud and excited about the work you’ve done....

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Are trade associations on Instagram?

Pretty much all of our clients, regardless of sector, have made Facebook and Twitter key parts of their digital strategy. They invest time and resources into producing content and growing their followings on these two social networks.

Instagram is a different story.

Instagram has experienced explosive growth the last few years,...

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Study Finds Instagram is Most Effective Social Platform for Nonprofits

Our Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers.

Which social networks are most effective? How often do nonprofits post?...

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Learning the wrong lessons from the Ice Bucket Challenge

Remember the ALS Ice Bucket Challenge from a few years ago?

It was a social media phenomenon where people challenged friends on social media to pour a cold bucket of ice water over their heads to raise awareness about ALS. Once called out, people either posted a video of themselves completing the Challenge or donated money to an ALS charity....

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Five digital metrics your nonprofit should be tracking

One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit....

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