Author Archive

Study Finds Instagram is Most Effective Social Platform for Nonprofits

Our Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers.

Which social networks are most effective? How often do nonprofits post?...

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Learning the wrong lessons from the Ice Bucket Challenge

Remember the ALS Ice Bucket Challenge from a few years ago?

It was a social media phenomenon where people challenged friends on social media to pour a cold bucket of ice water over their heads to raise awareness about ALS. Once called out, people either posted a video of themselves completing the Challenge or donated money to an ALS charity....

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Five digital metrics your nonprofit should be tracking

One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit....

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Why a picture of Fabio is on our thank you page

Details matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.

On most websites many small opportunities to connect are squandered.  A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...

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What do the Brick Factory Staff Want for the Holidays?

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