Author Archive

What Industries Have the Best/Worst Websites?

Adrants has a breakdown of the Web Marketing Association’s (WMA) Internet Standards Assessment Report, which examines which industries have the most/least effective websites. The study found that gaming, music, sports and automotive sites are the best while public relations, directory/search engine and radio sites are the worst. You can download a copy of the report from the WMA website....

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Weighing in on the Conversation Index

I have been meaning to write a post on Stowe Boyd’s Conversation Index for awhile, but for whatever reason didn’t get around to it. Then late last week I read that a media monitoring firm had started using it as a metric to track the amount of conversation a blog entry generates,...

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Worst Designed Website Ever?

I think the Association of International Glaucoma Societies’ site is in the running. It makes just about every design mistake you can imagine – use of frames, background music, elements that spin, etc. And then takes the comedy factor to the next level by letting you switch the site’s background music to Elvis Presley’s “Suspicious Minds”....

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Wal-mart Blogger Relations – More Public Affairs than PR

When I first read about Wal-Mart’s blogger relations campaign in the NYT, I immediately assumed that the goal of the campaign was to improve Wal-Mart’s overall corporate image. Change the perception of Wal-Mart in the blogosphere and ultimately win the general public’s hearts and minds. That assumption led me to think the whole campaign just seemed off....

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Chinese Government Sets Up Blogs for Lawmakers

In an effort to boost relevance and public interest, the Chinese government is setting up blogs for members of its figurehead Parliament and companion advisory board. Seems to me that ghost written and heavily censored blogs are going to make the government look more out of touch, not less.

Technorati Tags: China Politics Blogs Government Asia...

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