Author Archive

How to create a members only section that people will actually use

If you work at a membership-based organization such as a professional society, trade association or nonprofit, the situation below may sound familiar:

Your members have periodically asked you to provide them with ways to collaborate with each other.  You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory,...

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How to avoid three common project management pitfalls

A few weeks ago I wrote a post about how important it is for project and account managers at web development firms to have empathy.  If you are able to see the world as your client does, chances are you are going to do a great job for them.  You will be able to anticipate problems before they happen....

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Empathy: a project manager’s secret weapon

Our Brick Factory team recently moved into a new office in the McPherson Square area of Washington, DC.   Our new space was previously occupied by a law firm with an affinity for wood paneling, ship drawings and 80s style carpet.  Thankfully, as part of our lease we were given the opportunity to completely gut the space and rebuild to our exact specification.  ...

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How We Built It: International Youth Foundation Annual Report

A few weeks ago I wrote a post about changes we have made to our Brick Factory design process over the last few years.  Check out the full piece if you have time, but the gist is that we haved moved away from designing pages and towards creating systems.  We are trying to design overall styles and repeating elements that make up the pages,...

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Design Systems, Not Pages

For most of the web’s short lifetime, the primary way to design a website has been to create  wireframes and comps (design compositions) of a site’s key pages.  Oversimplifying a bit, designers  identify these key pages and essentially create pictures of what the pages  look like when presented on the web.  ...

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