Author Archive

Google Optimize brings A/B testing to the masses

In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize.  Optimize is still in private beta, but I was fortunate enough to get an invite in early December.

I’ve been playing with Optimize on our own website ever since and think it is fantastic.  ...

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Preventative maintenance: the key to keeping your website healthy and safe

Life is full of things we do because we have to. Trips to the DMV.  Jury duty.  Paying taxes. Dental appointments.  Oil changes.  These things are no fun.  But as painful and tedious as these tasks are, the consequences of not doing them are far worse.  

Spending $50 and an hour of your life getting an oil change sucks.  ...

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How to create a members only section that people will actually use

If you work at a membership-based organization such as a professional society, trade association or nonprofit, the situation below may sound familiar:

Your members have periodically asked you to provide them with ways to collaborate with each other.  You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory,...

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How to avoid three common project management pitfalls

A few weeks ago I wrote a post about how important it is for project and account managers at web development firms to have empathy.  If you are able to see the world as your client does, chances are you are going to do a great job for them.  You will be able to anticipate problems before they happen....

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Empathy: a project manager’s secret weapon

Our Brick Factory team recently moved into a new office in the McPherson Square area of Washington, DC.   Our new space was previously occupied by a law firm with an affinity for wood paneling, ship drawings and 80s style carpet.  Thankfully, as part of our lease we were given the opportunity to completely gut the space and rebuild to our exact specification.  ...

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