A blog by the Brick Factory The Brick Factory

Absolute Beginners Guide to Media Monitoring

Absolute Beginners Guide to Media Monitoring

Hannah Del Porto from our ImpactWatch team provides a great introduction for those looking to set up their own monitoring/measurement programs.

The Top 6 Government Social Networks

The Top 6 Government Social Networks

Exceptional social networks listed in this OhMyGov article include The Federal Contractor Network, Our Border, GovCentral, ExchangesConnect, Govloop and Military.com.  From my review of this list four of the six appear to be built on the Ning social networking platform.

The Fall and Rise of Media

“Somewhere down in the Flatiron, out in Brooklyn, over in Queens or up in Harlem, cabals of bright young things are watching all the disruption with more than an academic interest. Their tiny netbooks and iPhones, which serve as portals to the cloud, contain more informational firepower than entire newsrooms possessed just two decades ago. And they are ginning content from their audiences in the form of social media or finding ways of making ambient information more useful. They are jaded in the way youth requires, but have the confidence that is a gift of their age as well.”

End quote from The Fall and Rise of Media, a terrific opinion piece by David Carr.

ImpactWatch Social Media Monitoring and Measurement – an Interview with Hannah Del Porto

ImpactWatch Social Media Monitoring and Measurement – an Interview with Hannah Del Porto

Internet marketer Murray Newlands recently picked the brain of our very own Hannah Del Porto, who is one of the experts on our ImpactWatch media monitoring team.  You can read the interview here.

Great Quote on News Industry

“…the news industry doesn’t suffer from a shortage of ideas or possible revenue models, it suffers from a different but more acute malady: being an institution during a time of disruptive change.”  Stop Giving the Newspapers Your Advice – They Don’t Need It