A blog by the Brick Factory The Brick Factory

The Kids These Days are not the Kids of Yesterday

Guest post by Alan Haburchak

It seems like there is a certain generally accepted truth about age and ideology in America: Young people are liberal and vote Democratic while the older generation tends to trend more conservative. There's even that old chestnut usually attributed to Winston Churchill: "If you're young and not a liberal you have no heart, if you're old and not a conservative, you have no brain."

That seems like it would make sense, and is certainly backed up by exit polling in the 2008 presidential race where two-thirds of 18-29 year olds voted for Barack Obama. But in a panel at the Personal Democracy Forum today, Simon Rosenberg and Morley Winograd of the New Democrat Network, presented research that showed political leanings are intensely generational. The Millenial Generation (the kids today, born after 1980 with their Facebook and their Twitter) identify as "liberal" almost two to one. No surprise there.

But, the same survey given to Generation X (those born between 1960 and 1980) when they were the age Millenials are now shows over 60% identifying as conservative, and the Boomer generation (born between 1943 and 1960) split almost down the middle. Young people have not always been so overtly liberal minded as they are now, according to Rosenburg and Winograd.

For Rosenberg and Winograd, the reason for this lies in a theory put forth in a 1991 book called Generations. According to the authors William Strauss and Neil Howe, the twentieth century, and actually the last 400 years of human history can be divided into twenty-year four-generation cycles, with each successive generation conforming to a specific type. Todays Millenials are the current cycle's "civic" generation, they're optimisitic and believe in community action and volunteering (the hallmarks of the Obama presidency). The Gen Xers on the other hand come from the "reactive" generation, characterized by self-reliance and entrepreneurship (the political hero of this group: Reagan).

The relevance of all this theorizing, according to Rosenberg and Winograd, is in how it has and will continue to shape the political landscape of the United States. Given how liberal the Millenials are, and the fact that there are more of them than any generation since the Boomers, they will probably dominate at least the next two electoral cycles, if not even farther into the future. This means that if Rosenberg and Winograd are right, the Dems can plan on another big win in 2012 and probably in 2016 as well.

That begs the question, what comes next in the generational cycle? According to the theory, the next generation is going to fall into the "adaptive" category, which means they might be a lot like John McCain's "silent generation," meaning a lot of them will have deeply-held conservative beliefs and will probably wonder how their parents can be so liberal and open-minded. Plus, they'll want to know why the old folks won't shut up about this Face-Twitter thing they used when they were kids.
 

Bing vs. Google — One Anecdote

My daughter's math class needed to find examples of periodic behavior and estimate a sine curve to fit the data, both manually and by using a TI-83 calculator.  Obvious examples of periodic behavior are average city monthly temperatures and low/high tides.  My daughter wanted something a bit more unusual; her teacher suggested looking at data for live births by month in the U.S. prior to the introduction of contraceptives.

 So off to Google we went.  She typed in "live births by month in the U.S., 1954" and got this search result page.  We clicked on several of the links, ending up at this page about the US census.  Data is yearly, we needed monthly.  But there is a URL at the bottom of the page that we followed to the Center for Disease Control.  And with a few more clicks, we found what we were looking for, Yearly Vital Statistics Reports.

We downloaded various PDFs, found the monthly numbers, and my daughter used Excel to plot the graphs, fiddled with the constants to come up with a good approximation, and used her calculator to get the best sine curve fit possible.  About an hour and a half in work.

While she was finishing up, an advertisement for Bing was running on the TV.  So I gave it a try, and typed in exactly the same thing:"live births by month in the U.S., 1954."  I didn't know what to expect, but here's the page, and look at the fourth result.  Bing-o! Not only the data, but various graphs and explanations for the seasonal variation in live births.  All in two clicks.

This is only one anecdote.  I don't know yet if Bing is a decision engine, but in this case it was a powerful discovery engine that beat Google hands-down.

Start Your Decision Engines

Search engines meet social networks in Hunch.com , while Bing.com delivers fewer search results with higher relevance – welcome to decision engines.

Flickr creator Caterina Fake Monday launched Hunch.com, a search engine guiding users to their ideal sites and products for searches on business, travel, shopping and even life advice.

Type in a question like “Am I in the Friend Zone?” and Hunch will lead you through a series of questions about your personal relationships and to your answer.

Outside of being an exaggerated version of a Cosmopolitan quiz, Hunch offers quite a bit more analysis and learns about you the more you – and others – use it. The system blends social media advice and internet data to get users to answer other users’ questions as the system builds.

Fake sees Hunch as a useful tool that will grow into an enormous resource.

“It might take five years for Hunch to reach maturity,” she said, according to SearchEngineLand.com. “Right now, it’s like Wikipedia circa 2002. To me, what makes social software great is that it improves over time.”

Also giving traditional search giant Google a run for its money is Bing.com, marketed as a “decision engine” and launched late last month as an answer to overwhelming search results on traditional engines.

Andy Beal of Marketing Pilgrim reported in May that 42 percent of internet users “are constantly unsatisfied with our initial search results.”

“Search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” Microsoft CEO Steve Ballmer said in a statement.

Like Google, Bing aggregates all types of content on a particular search term, but organizes it in a more useful way. Type in “Rome” and you’ll get searches organized by the city’s history, weather, events, travel deals, etc.

While it remains to be seen how big an impact systems like Hunch and Bing will have on traditional internet searching, it’s clear that innovative technologies focused on quality over quantity and a way to utilize community intellect cannot be ignored.

2009: My Digital Resolution

The first Monday after the New Year brings many of us back to reality after a fleeting period of mental freedom (barring any drama with the in-laws, of course). This time of year many choose to reflect on the previous 52 weeks, and determine what kinds of lifestyle changes will make the next year (in our case, 2009) less lackluster. Instead of boring you with non-existent plans to visit the gym with increased frequency, or a false promise to cook at home more, I've decided to share my list of ways I would like — and have already begun — to change my internet habits.

Online Products Getting the Axe

  • Flickr. With more and more of my friends making use of Facebook's photo albums, I have been using Flickr less and less. While I realize there's still a place for the artsy photostream, Flickr, once a mainstay of my daily online repertoire, is largely absent from my browser's address bar.
  • Firefox. Nothing personal to Mozilla, and I still run it on my Ubuntu and FreeBSD boxes. But when it comes to my business-centered Windows machine, I have abandoned this once-touted browser champion for Google Chrome. Now out of beta, the UI is slick and it uses far less system resources than the now pudgy Firefox. Disclaimer: I am also a self-proclaimed Google fanboy.
  • Technorati. I still view Technorati via RSS, as their headlines are worth a look. However, I used to use this service mainly as a blog search tool, and Google Blog search has simply surpassed it.
  • Twitter. After Facebook implemented and revamped its status updates, Twitter doesn't quite have the same sheen it once had. In addition, most aggregate services implement with the Twitter platform if you really need to stay afloat on any crucial Tweets. Not to mention its non-impressive growth over the last few months.

Online Products I Use More, or Have Begun Using

Excluding the mainstays such as Gmail and Facebook, here are some products I've made some room for as we transition into 2009.

  • Google Reader. While I did not begin using this recently, the revamp of its design and new features have really set this reader further away from the pack than I had imagined.
  • FriendFeed. Upon launch, I was adamently opposed to FriendFeed. After some time to work out kinks and to catch on in popularity (and by nature, functionality), I have found some good news leads and websites through this service. I joined FriendFeed to show how pointless it was, and now it saves me time by aggregating all sorts of websites I'd rather not visit primarily.
  • Hulu. I only really watch It's Always Sunny in Philadelphia, and it's available on Hulu. As are all of the archived episodes of Arrested Development. I watch more Hulu than television by a long shot. Where else can I stream forgotten films of the 80's and 90's for free with (very) limited commercial interruption in 480p?
  • Truphone. I make a few calls internationally every now and then, and while Skype is great, without a truly mobile Skype phone available in the United States this service is truly discount calling on the go.

I'm excited to see the innovation that will come with 2009, and hopefully this list will expand itself with better offerings as the year progresses. What kinds of digital changes do you plan to make in the New Year?

Battle of the Voting Place Tools

In past election cycles, the Republicans and Democrats have developed their own custom applications to help citizens find out where they can go vote.  This year, Google did everyone a service by developing a gadget that lets everyone embed a gadget that lets site visitors find out where they can go vote.  I’ve embedded the gadget below.

The McCain campaign and RNC saw this as a great way to save time and money, and are using the gadget on their sites to help voters find out where to vote.

In a move we’ve come to expect from the well-funded Obama campaign, they chose to develop a robust, custom application instead of using Google’s free tool.  The Obama version is more feature rich than Google’s tool, including directions to your voting location, info on the laws in your state, links to external resources and the ability to to have the directions emailed to you.  You can see a screenshot of the Obama tool here.