February 1, 2012|
Back in the heady days of June 2011, I posted an analysis of Presidential candidates use of mobile in their campaigns. My research showed that at that time only President Obama was making much of an effort in the mobile space. With the end of the Republican primary in sight, and having recently done a deep dive on President Obama’s mobile optimization efforts, I figured it would be a good time to take a another look at how the remaining Republican candidates are using mobile. This time out, I took a look at four primary criteria:
- Does the campaign have a version of their main website optimized for mobile?
- Does the candidate offer supporters a way to sign up for SMS updates?
- Does the campaign have an official iPhone or Android application?
The results sort of speak for themselves. Romney’s mobile optimized website is the only current mobile initiative by a Republican candidate.
|Candidate||Mobile Site||Text Updates||iPhone App||Android App|
While extremely simple, the Romney campaign actually has a pretty good mobile site. The homepage design is clean and presents the user with obvious choices. Visitors can click to get to the desktop site if they so choose.