March 5, 2010|
As most of you may know, this Sunday is the 82nd Academy Awards. While I’m not happy with some of the retro changes (let’s be honest and say that the ten Best Pic nominees could’ve been whittled down to four films, including one that was completely overlooked, The Informant) we’ll see in this weekend’s ceremony, I thought it was worth pointing out some new social media promotion tactics the Academy is trying out this year.
For the first time, the Oscars will broadcast red carpet coverage online, thanks to their partnership with Facebook, and will give users like you a chance to ask your favorite actor a question. According to their page:
“We know you’re used to seeing stars at the Academy Awards®, but now for the very first time you can get involved! Oscar.com has partnered with Facebook to bring you Oscar.com Live from the Red Carpet, a very special online pre-show that allows you to watch the stars walk the Red Carpet and answer questions from fans like you. Yes, you read that right!
Join hosts Lisa Guerrero and Brett Chukerman as they cover all the action unfolding outside the Kodak Theater. Using your Facebook account, you can send a message to them on the Red Carpet, and they’ll pass along the best questions and comments in real time to the stars that sashay by. But that’s not all! Rico Rodriguez (Manny from the ABC hit comedy Modern Family) will also be on hand to meet and interview fans in attendance, as they experience all the glitz and glamour right from the Red Carpet.”
For viewers who like options and have either Facebook or Twitter log-ins, they can go to APLive and see streaming coverage there as well. APLive is also making this available on their Facebook page, but users will have to become a fan in order to see the coverage, so it’ll be interesting to see if the 1,373 fans of the page jumps to a significantly higher number over the weekend** (See update). This streaming event is the first of many for the year-long partnership between APLive and Livestream.
If you really feel like you need more connection to this year’s awards, there are a few iPhone Apps available for download for this (again, let’s be honest) very crowded awards year. One thing I probably will be checking out this weekend is Adam Shankman’s Twitter feed, one of the two being promoted on Oscar.com.
I don’t want to sound pessimistic or snobby. There were some great films this year and I’ll take a moment to throw out my top picks for Best Picture:
- Up (Pixar just knows how to pull at the heartstrings)
- Inglorious Basterds
- The Informant (what movie? Netflix it when it comes out later this month)
- An Education (probably my pick of the year)
- Honorable Mention: Drag Me to Hell (I’m not being cute here. It really is a great film.)
Update: We all know the winner’s from last night’s ceremony. Another Update**: AP Live’s Facebook page now has 7,672 fans.