November 1, 2006|
A recent study from Nielson//Netratings found that there are more Republicans than Democrats online. Of U.S. adults surveyed, 36.6 percent identified themselves as Republicans, 30.8 percent as Democrats and 17.3 percent as Independents.
This makes perfect sense given that other studies have shown that Republicans tend to earn more money than Democrats. The more money you make the more likely you are to have Internet access.
Here are some other tidbits from the study:
- The websites that attracted the highest percentage of Republicans were RushLimbaugh.com (84.8%), NewsMax.com (65.4%), BillOReilly.com (65.4%) and the Drudge Report (59%).
- The websites that attracted the most Democrats were BlackAmericaWeb.com (79.8%), AOL Black Voices (64.8%), BET.com (58.6%) and Salon (55.3%).
- The Wall Street Journal was the most Republican newspaper in terms of demographic breakdown (40.2% Republican and 25.8% Democrat) while the New York Times skewed the most toward Democrats (52.3% Democrat and 18.3% Republican).
Based on the sites named, it’s clear the survey only looked at mainstream media sites and didn’t dive into the blogosphere. Be interesting to see the breakdown for the most popular political blogs.