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Are you a #KFCScholar? KFC Doubles Down on Twitter Promo

In case you didn’t catch it, Kentucky Fried Chicken is offering a $20,000 scholarship to a high school senior to send a tweet with the hashtag #KFCScholar about how they exemplify the Col’s commitment to education, or something. From their release: KFC_Twitter

“KFC is asking college hopefuls to tweet why they exemplify Colonel Sanders’ commitment to education and enriching their communities, and why they are deserving of a college scholarship."

For those of us unable to apply, you can now follow the action on Slurp140! 

Do you think this latest marketing promotion will succeed? 

Will this promo / others like it be more successful than traditional TV advertising or product placement?

As of this writing at 2:15pm EST, we have tracked a total of 958 tweets by 785 users, which is a little lower than I would expect given that this promotion has been reported on by CNN and USA Today. For some background on KFC’s traditional marketing and product placement on NBC, check out this article by Willa Paskin on NYMAG.com (Note, I respectfully disagree with the analysis about NBC’s “Community,” the show is absolutely hilarious in the Arrested Development sense of things!)


Tracking the Buzz: Facebook’s Project Titan

Since first learning of Facebook’s Project Titan, otherwise rumored to be a “Gmail Killer” last Thursday, we launched a custom instance of Slurp140 to track the buzz. With the official announcement of Facebook’s Project Titan, to begin at 1:00pm EST, we present the ‘before’ results for your enjoyment: http://www.slurp140.com/titan 

With 30 minutes until launch: 8,089 total tweets by 7,533 people that referenced either the URL of the 11/11 TechCrunch article or one of the following search terms: [Project Titan” OR #projecttitan OR Gmail Killer, Facebook AND email]

A couple early points:SLURP 140  Facebook Project Titan

Although a few spammers have infiltrated the leaderboard, nobody has really sent more than 1-5 tweets about it pre-launch. Content wise, most tweets are either informative or quick reaction having to do with the competitive environment and whether or not people will actually use this new feature.

Of course, it will be interesting to see if the close ratio between the total number of tweets and the number of people tweeting holds.

From viewing the stream on and off, it appears that Facebook has definitely sparked some interest, but the jury is most definitely still out.

For a comprehensive look and analysis of the results check out our Impact Watch blog later this afternoon.

(Image is of the ‘Titan"’ 3-D home movie projector)


Watch live streaming video from facebookinnovations at livestream.com

Slurp140 & Twitter Analysis of DC Mayor's Race- Part 1

In terms of the ability of social networks and online advertising to serve as predictors for the success or failure of candidates at the polls, the general consensus is that while the Internet alone will not necessarily predict the winner, leaving the online space to your competitor is a good way to lose money and support. In other words, a campaign that is not well organized online is probably not well organized off-line.

On August 26th we deployed Slurp140 to start tracking mentions of Mayor Adrian Fenty and City Council Chairman Vince Gray. Since then, as of 11am today have seen a total of 4,696 tweets by 1,896 people that specifically mention a candidate by name or include the hash-tags #dcmayor or #dcdebate. If your looking for an easy way to follow the campaigns down the home stretch on Twitter, please check out Slurp140 and let us know what you think!

As most of us would agree, one of the most important factors for a political candidate is authenticity, especially in regards to Twitter accounts.  In this respect, the official Twitter accounts of Mayor Fenty and Chairman Gray leave much to be desired, as it is clear that both are largely, if not exclusively maintained by staffers. With a little over 9 hours to go until the polls close, Slurp140 is ranking @Fenty2010 slightly ahead with 124 tweets and 1,577 mentions and @GrayforMayor with 85 tweets and 1348 mentions since August 26th. Overall, @Fenty2010 is followed by 852 people and following 943 while @GrayforMayor is followed by 923 people and following 921.
Surveying a few popular Twitter ranking services leads to some potentially interesting insights:

According to Tweetlevel:SLURP 140  DC Mayor_2

@Fenty2010 receives: Influence score of 56.3, Popularity score of 42.2, Engagement of 44.9 and Trust: 45.4

@GrayforMayor receives: Influence score of 55.2 Popularity score of 43, Engagement of 46.5 and Trust: 43.6

According to Klout:

@Fenty2010 has a Klout score of 12 and classification as a “Dabbler” which is defined as someone who: “Might just be starting out with the social web of maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and sharing more content.”

@GrayforMayor has a Klout score of 26 and classification as a “Conversationalist” which is defined as “You love to connect and always have the inside scoop. Good conversation is not just a skill, it’s an art. You might not know it, but when you are witty, your followers hang on every word.”

According to Tweetreach:

@Fenty2010 has reached 15,006 people via his last 50 tweets and 27,703 Impressions

@GrayforMayor has reached 14,125 people via his last 50 tweets and 29,951 Impressions

For partisans and political junkies, taking the Klout score analysis for both candidate somewhat out of context aligns surprisingly well with the narratives about the candidates and campaigns we have seen in the media. For instance, Klout states that @Fenty2010Needs to engage more with others or be more active to gain influence,” while @GrayforMayor “Is influential to a tightly formed network that is growing larger.”

Reposted from our Impact Watch Blog. Impact Watch gives you the power to monitor and measure all of your traditional and social media coverage in real-time from an easy-to-use online dashboard.

Gov 2.0 Summit in Washington DC

The Gov2.0 Summit is going on right now in the Washington DC metropolitan area. We here at the Bivings Group were lucky enough to be able to attend the event and learn about the way new technology is impacting the future of Government.

Do you want in on the action?

Follow the SLURP140 we created just for the event at – http://www.slurp140.com/gov20summit/  On this page you'll be able to see the most active twitter users and learn along with the rest of the attendees about the effects that innovations and next generation technology will have on democracy. We're tracking hashtags such as  #g2s to bring you the most complete picture of the conferences and the topics covered during its panels.

Another way to stay on top of the conference proceedings is to watch the livestream of the summit at –http://www.gov2summit.com/gov2010/public/content/livestream (warning: you may have to create an account on the gov2summit website in order to watch the video).   The site is streaming live presentations as well as taped panel discussions from the previous days.  Once the conference is over, you can still access the entire video archive on the website at www.gov2summit.com .

The following is a list of the day's topics after the jump:

Tracking News in Realtime: Discovery Gunman

After first noticing Tweets relating to the developing story of a gunman storming the Discovery Channel building not far from our office in Georgetown, we have launched another instance of Slurp140 dedicated to tracking all tweets using the #discovery hashtag: http://www.slurp140.com/discovery/ 

SLURP 140  DiscoveryFor live video, our friends at TBD have been doing an excellent job: “Live Video: Discovery Channel gunman hostage standoff”

A couple quick thoughts:

  • A picture from @jdivenerea purporting to be of the gunman has received over 27,339 views in 1 hour and 50 minutes.  Watching the commentary unfold, a rough consensus has formed that this may actually be of an undercover police officer. http://yfrog.com/2mhdmdj