May 1, 2007|
When I was in traditional PR one of the activities I always thought was a waste of time and money was the creation of internal, morale boosting videos. Basically, the idea is to make this “cool” video to get everyone fired up at some big event, nevermind the other 364 days in the year. It almost impossible to make one of these that doesn’t make people cringe.
Thanks to YouTube, these types of videos are showing up on the Internet. Below are three that represent the Good, the Bad and the Ugly of the team building video genre.
This internal Kodak video is brilliant. It beautifully describes the company’s transition to digital. I got a little fired up watching it.