Design

Drawing Logos from Memory

As an experiment Signs.com  recently had over 150 people draw ten famous logos completely from memory.  The study found that while people are certainly familiar with these ubiquitous logos, the details are quite fuzzy.  Check out the full study as it is fascinating.

After reading this article, our team decided to perform an experiment....

Continue Reading

If it Ain’t Broke, Still Fix it – Understanding the Value of User Feedback

Imagine you’re a highlighter manufacturer. You come into work, and see that everything is working perfectly: the shades are fluorescent, the ink does not smudge, and the marker does not dry out.

Then, your manager arrives and says, “let’s mix it up here, and add a clear window to the tip so users can see what they’re highlighting.” You might be alarmed....

Continue Reading

Effective Beats Fancy

Late last year, we were approached by a nonprofit who had completed a website redesign project with a well respected design firm. After the new site was live for a few months, it was obvious to the non-profit that it wasn’t working. Stakeholders didn’t like it, visitors were complaining, and the site was underperforming based on all the key metrics they tracked....

Continue Reading

Thinking in Widgets: A Better Page Building Experience in Drupal

A few years ago we realized the old strategy of designing websites page by page was dying a slow and painful death. Increased complexity and more complicated requirements were increasingly rendering the approach useless and inefficient. Since then, we’ve been revamping our entire website planning and build process to keep up with the more complex,...

Continue Reading

How We Built It: African Parks Website

Over the last few years, we have embraced a systems-based approach to website development. Instead of designing and developing page templates, we focus on defining overall styles for a site and creating reusable components called widgets. Widgets are the building blocks that content managers use to build pages.

In my Design Systems,...

Continue Reading
123456