Strategy

Site Speed: how to audit and improve

Is your site fast enough?

User experience is a critical part of any website build or design. And site speed is an important part of that experience. Users want the page to load in few seconds or they lose interest and leave.  This is particularly true for mobile users....

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Risky Business: Seven Ways to Avoid Problem Projects

As the owner of a web development firm, one of my primary jobs is to manage risk.

When taking on new projects, I am betting that we can complete the work in the time we have estimated. If we win our bet, we have solid profit margins and a healthy work environment....

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Four ways to keep your team unblocked and the work flowing

One of the most challenging parts of running a web development firm is workflow management.  Inevitably members of our Brick Factory team get blocked, meaning they can’t complete their work while they wait on someone else to make a decision or perform a task.  Blocking is a huge problem, as it can result in delays,...

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Twitter: Who, What, When, Where, and Why?

One of our goals in 2017 is to improve our social media strategy. We want data to inform our strategy, understand what content our audience likes best, and identify best practices for posting to our Twitter account.

In order to achieve this, we started reviewing all of our 2016 Twitter content and broke it down into a number of categories and components:

  • Media type: graphic,
  • ...
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Google Optimize brings A/B testing to the masses

In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize.  Optimize is still in private beta, but I was fortunate enough to get an invite in early December.

I’ve been playing with Optimize on our own website ever since and think it is fantastic.  ...

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