One of the most challenging parts of running a web development firm is workflow management. Inevitably members of our Brick Factory team get blocked, meaning they can’t complete their work while they wait on someone else to make a decision or perform a task. Blocking is a huge problem, as it can result in delays,...Continue Reading
One of our goals in 2017 is to improve our social media strategy. We want data to inform our strategy, understand what content our audience likes best, and identify best practices for posting to our Twitter account.
In order to achieve this, we started reviewing all of our 2016 Twitter content and broke it down into a number of categories and components:
In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize. Optimize is still in private beta, but I was fortunate enough to get an invite in early December.
I’ve been playing with Optimize on our own website ever since and think it is fantastic. ...Continue Reading
Election day is one week away. That is a big deal for my clients.
My clients are non-profits and advocacy groups. They work in a variety of issue areas ranging from criminal justice to energy to foreign policy. And each one of them has something to gain or something to lose in this election....Continue Reading