Strategy

Boost Nonprofit Donations in 3 Easy Steps

If there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?

Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation)....

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We tried Facebook’s new donation tools. Here’s what we learned.

You’ve got a large, engaged Facebook following. They comment, they like, they share. But, for some reason, they’re not donating.

Frustrated? You’re not the only one.

Thankfully, about six months ago, Facebook rolled out several ways for its users to support their favorite nonprofits.

Before,...

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If it Ain’t Broke, Still Fix it – Understanding the Value of User Feedback

Imagine you’re a highlighter manufacturer. You come into work, and see that everything is working perfectly: the shades are fluorescent, the ink does not smudge, and the marker does not dry out.

Then, your manager arrives and says, “let’s mix it up here, and add a clear window to the tip so users can see what they’re highlighting.” You might be alarmed....

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It’s Not Too Late: Make the Most of Giving Tuesday

It’s beginning to look a lot like…the holiday giving season.
And the season’s official kickoff, Giving Tuesday, is just one week away.

If you work at a nonprofit, you’re probably already familiar with this global day of giving. But, do you know just how big a deal it is?...

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Effective Beats Fancy

Late last year, we were approached by a nonprofit who had completed a website redesign project with a well respected design firm. After the new site was live for a few months, it was obvious to the non-profit that it wasn’t working. Stakeholders didn’t like it, visitors were complaining, and the site was underperforming based on all the key metrics they tracked....

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