Strategy

If it Ain’t Broke, Still Fix it – Understanding the Value of User Feedback

Imagine you’re a highlighter manufacturer. You come into work, and see that everything is working perfectly: the shades are fluorescent, the ink does not smudge, and the marker does not dry out.

Then, your manager arrives and says, “let’s mix it up here, and add a clear window to the tip so users can see what they’re highlighting.” You might be alarmed....

Continue Reading

It’s Not Too Late: Make the Most of Giving Tuesday

It’s beginning to look a lot like…the holiday giving season.
And the season’s official kickoff, Giving Tuesday, is just one week away.

If you work at a nonprofit, you’re probably already familiar with this global day of giving. But, do you know just how big a deal it is?...

Continue Reading

Effective Beats Fancy

Late last year, we were approached by a nonprofit who had completed a website redesign project with a well respected design firm. After the new site was live for a few months, it was obvious to the non-profit that it wasn’t working. Stakeholders didn’t like it, visitors were complaining, and the site was underperforming based on all the key metrics they tracked....

Continue Reading

How to build a great online donation system using Stripe

As a web development firm that works with non-profits, we frequently help our clients implement online donation systems. There are a ton of great platforms that non-profits can use to power their online giving.

However we have increasingly found ourselves recommending Stripe. Stripe isn’t used strictly for online giving....

Continue Reading

How to Win Followers & Influence People: Influencer Marketing for Nonprofits

Steve Winter: conservation photojournalist, speaker, and most importantly: social media influencer.

A simple endorsement from Steve caused one of our client’s, African Parks’, Instagram following to spike by nearly 90%, in two weeks.

Posts like this aren’t just a great way to increase your following:

  • “Influencer marketing content delivers 11X higher return on investment (ROI),
  • ...
Continue Reading
1234... 10