Strategy

You’ve just launched your association website. Now what?

So you’ve done it. Your association has launched their brand new website and all is well with the world! Your months of hard work have paid off, which that means you can finally relax…or does it?

While this may have once been considered the end of your online story,...

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5 Examples of Great Nonprofit Email Subject Lines (and Why They’re Awesome)

You, a nonprofit employee, are preparing for the biggest fundraising event of the year: giving season. Website call to actions? Check. Social media ramped up? Check. Game face? Double check. All that’s left is email. Between the newsletters and narratives, email subject lines sometimes get neglected as a fundraising tactic....

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Learning the wrong lessons from the Ice Bucket Challenge

Remember the ALS Ice Bucket Challenge from a few years ago?

It was a social media phenomenon where people challenged friends on social media to pour a cold bucket of ice water over their heads to raise awareness about ALS. Once called out, people either posted a video of themselves completing the Challenge or donated money to an ALS charity....

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Five digital metrics your nonprofit should be tracking

One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit....

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GDPR is coming. Here’s what you should be doing.

Have you received a bunch of emails about updated Privacy Policies recently?

Facebook, Microsoft, AdWeek, Pinterest, Slack. It seems everyone is making updates to comply with new European Union policy: General Data Protection Regulation (GDPR).

Should you care? Should you stop deleting those emails? What updates should you make to your website?...

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