Strategy

Your One-Stop Guide to Year-End Giving

Make your nonprofit stand out from the crowd with these year-end giving tips, brought to you by Brick Factory.

7 Last-Minute Tips for a Successful Year-End Campaign

If the end of the year has caught you by surprise, it’s not too late to get started on your year-end fundraising....

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On the Importance of User Testing

The danger of hidden usability issues

If you have worked in the web development industry, you’ve probably had the following scenario play out on more than one of your projects.

You work on something for a year. Your internal team tests extensively for months. You are proud and excited about the work you’ve done....

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How to Instagram: A Guide for Trade Associations

It’s not easy to shake the general public’s perception that trade associations are stuffy, bureaucratic, and staid. But it can be done, and in this age of social media, Instagram is a valuable tool in your toolbox. Instagram users are nearly 10 times more engaged compared to any other social media platform,...

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Are trade associations on Instagram?

Pretty much all of our clients, regardless of sector, have made Facebook and Twitter key parts of their digital strategy. They invest time and resources into producing content and growing their followings on these two social networks.

Instagram is a different story.

Instagram has experienced explosive growth the last few years,...

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Study Finds Instagram is Most Effective Social Platform for Nonprofits

Our Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers.

Which social networks are most effective? How often do nonprofits post?...

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