Strategy

Three of social media advertising’s best kept secrets

I love Facebook. It’s my favorite way to figure out what doggo is taking the internet by storm this week. In the 11 years or so since I signed up, Facebook has evolved – rolling out new updates every few months. As a user, I hate this. It’ll take me a good week to figure out where things are....

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Site Speed: how to audit and improve

Is your site fast enough?

User experience is a critical part of any website build or design. And site speed is an important part of that experience. Users want the page to load in few seconds or they lose interest and leave.  This is particularly true for mobile users....

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Risky Business: Seven Ways to Avoid Problem Projects

As the owner of a web development firm, one of my primary jobs is to manage risk.

When taking on new projects, I am betting that we can complete the work in the time we have estimated. If we win our bet, we have solid profit margins and a healthy work environment....

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Four ways to keep your team unblocked and the work flowing

One of the most challenging parts of running a web development firm is workflow management.  Inevitably members of our Brick Factory team get blocked, meaning they can’t complete their work while they wait on someone else to make a decision or perform a task.  Blocking is a huge problem, as it can result in delays,...

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Twitter: Who, What, When, Where, and Why?

One of our goals in 2017 is to improve our social media strategy. We want data to inform our strategy, understand what content our audience likes best, and identify best practices for posting to our Twitter account.

In order to achieve this, we started reviewing all of our 2016 Twitter content and broke it down into a number of categories and components:

  • Media type: graphic,
  • ...
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