Strategy

Ring ring! Facebook is calling… you to action: 5 great posts by nonprofits

Donate. Volunteer. Sign up. Get involved. Sign our petition.

It doesn’t matter what specific cause your nonprofit supports; you have bottom line objectives you are working to achieve. Whether you are fundraising or promoting a petition, social media is a useful tool to reach your audience....

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Six non-profit websites with effective calls to donate

On Giving Tuesday a few months back I got seventeen emails from eleven different organizations asking me to donate to their cause online.  These are great organizations I believe in and have relationships with.  I would have liked to give to each and every one.  But, like most Americans not named Mark Zuckerberg,...

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The Good and the Ugly: A Tale of 15 Presidential Campaign Websites

How do the candidates stack up?

Your website is your digital doppelganger. Making a good first impression can determine success or failure.

When it comes to running for president in the digital era, a well designed website may be the most important tool in the proverbial toolbox.  ...

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Tools for Digital Marketing on a Shoestring Budget

Even if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.

Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...

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The Closest Thing to Free Likes: Re-Posting Old Content

All too often, great content is created, uploaded to a blog, posted on social media, viewed by interested users, and then quickly forgotten.

But, if that same great content is posted on social media again later, then it is able to reach a far greater audience. This sounds obvious,...

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