Strategy

Portrait of Snapchat as a Profitable Business: How Snapchat Shook Stigmas and Molded a Competitive Business Model

At first glance, Snapchat seemed like a one-off novelty app. The self-destructing image-sharing app was cheeky, secretive, and short-form, not to mention convenient for teens looking for a new way to message their friends and migrate from overpopulated Facebook profiles. Regardless of it’s snowballing popularity, tech analysts and users alike never truly considered Snapchat as a competitive social network....

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What is a Google Grant and how can you make it work for your non-profit?

AdWords is Google’s main source of revenue and a huge percentage of the roughly $50 billion Google earned in advertising in 2013. If I use Google to find reputable charities fighting poverty in San Francisco, my first result will likely be an ad that looks like this:

If you are a non-profit,...

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Five Great Campaign Websites from the 2014 Election Cycle

Having worked in digital politics in a previous life, I observe elections these days with mixed feelings from a safe distance.

Working for political campaigns is hard, stressful and often demoralizing.  The long hours rewarded with below market pay.  But the highs are pretty high.  When you are working on a political campaign it is your whole life for a time. ...

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Navigating Social Advertising

12 years ago, Friendster debuted.
Since then, the number of social networks has exploded.
And in the past few years, so too have the opportunities for social advertising: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+.

It can be a little overwhelming.

Americans spend 37 minutes each day on social media,...

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How to keep your website review process from going off the rails

A few weeks ago I wrote a somewhat frivolous post that used 11 animated gifs to explain what it is like to build a website for a client.  I wanted to loop back and write a bit more substantively about the review phase of a project (represented in gif 9),...

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