With the proliferation of smart phones and tablets over the last few years, the hype about the mobile web has gotten pretty deafening. While overall industry trends are important, at the Brick Factory we are more interested in understanding how the rise of the mobile web is impacting our own world of non-profits,...Continue Reading
So you want to be popular? Thought so. Well listen up, Elfie—I’ll make you my new project.
The first thing you need to know about follower growth is that it doesn’t happen over night. (I know, bummer.) The good news is that it will happen if you listen to this advice....Continue Reading
At first glance, Snapchat seemed like a one-off novelty app. The self-destructing image-sharing app was cheeky, secretive, and short-form, not to mention convenient for teens looking for a new way to message their friends and migrate from overpopulated Facebook profiles. Regardless of it’s snowballing popularity, tech analysts and users alike never truly considered Snapchat as a competitive social network....Continue Reading
AdWords is Google’s main source of revenue and a huge percentage of the roughly $50 billion Google earned in advertising in 2013. If I use Google to find reputable charities fighting poverty in San Francisco, my first result will likely be an ad that looks like this:
If you are a non-profit,...Continue Reading
Having worked in digital politics in a previous life, I observe elections these days with mixed feelings from a safe distance.
Working for political campaigns is hard, stressful and often demoralizing. The long hours rewarded with below market pay. But the highs are pretty high. When you are working on a political campaign it is your whole life for a time. ...Continue Reading