Strategy

Tools for Digital Marketing on a Shoestring Budget

Even if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.

Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...

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The Closest Thing to Free Likes: Re-Posting Old Content

All too often, great content is created, uploaded to a blog, posted on social media, viewed by interested users, and then quickly forgotten.

But, if that same great content is posted on social media again later, then it is able to reach a far greater audience. This sounds obvious,...

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One month later: ten takeaways from DPM2015

Officially, our title is “strategist.”

But we do a little bit of everything: digital strategy, account management, project management.

Last month, we hopped on a train up to Philadelphia to attend Digital Project Manager Summit 2015.

We learned a lot in three days –...

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How Search Can Improve Your Website: 6 Google Hacks

I’m notoriously bad with song lyrics. But I can type a few words from the song’s chorus into Google, and bam- every word is right there in the first result. The trick is to use an asterisk in place of the words you don’t know.

There are actually tons of tricks like this that you can use in your Google search query....

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E-Commerce 101

So you’ve decided to start selling your products online but you already have a website. You want it to look great, you want to give your users a great experience, and you don’t want to break the bank.

When deciding the best way to integrate ecommerce into your site,...

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