Details matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.
On most websites many small opportunities to connect are squandered. A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...
Continue ReadingLast year, my client, African Parks , grew their Instagram following from 2,000 to 20,000. And this got me thinking, how can other nonprofits do what they did? What does it take for an organization to be successful on Instagram?
So, for the past six months, I’ve researched the big questions: What content works best on Instagram?...
Continue ReadingThe most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?
We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:
You can track these key metrics through your email marketing platform,...
Continue ReadingIf there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?
Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation)....
Continue ReadingDid you watch the Super Bowl? Of course you did. You sat pleasantly with your extended family checking your watch as the game dragged on, because it’s a school night after all and little Trevor is not exactly killing it in reading comprehension and you can not have that discussion again at Parents Night....
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