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PR and ROI: A Critical Crossroads

As a practitioner and researcher in the arena of marketing accountability, I am impressed with the latest articles in PRWeek, and other places, about the industry’s growing stress on measurement. It is clear that PR must be concerned about accountability measurement if it is to retain its proper share of corporate budgets....

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Web Design Matters.

The first ten years of the Internet are over. The web is no longer a new thing. It is an ingrained part of our lives.Studies show that users form their first impression about a website in 1/20th of a second. What are they going to think if that time is spent watching Flash animation load?...

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RSS and Ajax about to go Mainstream

According to new Microsoft employee Niall Kennedy, Microsoft’s Ajaxy new website, Live.com, will serve as the default homepage for users of Internet Explorer 7 and the Windows Vista operating system. Kennedy says that hundreds of millions of computer users around the world will visit Live.com when they load up their new version of IE for the first time....

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Traffic Wars: Daily Kos Vs. Instapundit

I haven’t gotten around to reading Crashing the Gate yet, which is the new book by prominent liberal bloggers Marko Moulitsas (Daily Kos) and Jerome Armstrong (MyDD). But I did check out an extended review in the New York Review of Books. It looks like a good read. However, this quote from the review really jumped out at me:...

“Kos says he gets fifty times the number of visits received by the entire right wing ‘blogosphere,’ Continue Reading

Blogging for AIDS Education

The Committee to Protect Bloggers has launched an interesting project called Blogswana aimed at helping educate folks about the AIDS epidemic in Botswana. The concept is to have twenty university students at a major Botswanan university become partners with citizens whose lives have been touched by the AIDS epidemic. The students would interview their partners once a month and start a blog on their behalf,...

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