Viral Marketing: The New Word of Mouth

An Unfortunate Name

The term “viral marketing” has been unfairly vilified in a variety of media outlets over recent months, mostly by people who have only a vague idea what the term means. Perhaps the criticism is based on the negative connotations that the word “viral” conjures up....

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National Cybersecurity: A Pro-Active Online Communications Campaign

On September 18, 2002, the President’s Critical Infrastructure Protection Board (PCIPB) released a draft of a national strategy to secure cyberspace. The Bivings Group specializes in online public affairs campaigns and media intelligence and has an evolved expertise in network security and integrity. This piece is intended to bring these two competencies together to form a point of departure for the U.S....

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Managing Content in Midsize Companies

Ask any market research group and they will tell you the same thing – the market for content management software is about to explode. Meta Group estimates a growth in sales to $10 billion in 2004, while rival Ovum is betting on an increase to more than $13 billion in the same period....

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What Happened to Cross Media Marketing?

Riddle Wrapped Inside an Enigma

The benefits of seamless cohesion in a company’s marketing efforts across all media are obvious. The problem is actually carrying out this integration on a large scale in the real world. As the size of an organization increases, control becomes ever more decentralized,...

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Stay Tuned – The Future of Internet Radio Advertising

Streaming radio, also know as online, Internet or Web radio, has been around for quite a while (at least as measured in “Internet time”). Over the past several years, it has experienced geometric growth and has become one of the most common uses of online time for the average Internet user....

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