Effective Beats Fancy

Late last year, we were approached by a nonprofit who had completed a website redesign project with a well respected design firm. After the new site was live for a few months, it was obvious to the non-profit that it wasn’t working. Stakeholders didn’t like it, visitors were complaining, and the site was underperforming based on all the key metrics they tracked....

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How to Build a Great Online Donation System Using Stripe

As a web development firm that works with non-profits, we frequently help our clients implement online donation systems. There are a ton of great platforms that non-profits can use to power their online giving.

However we have increasingly found ourselves recommending Stripe. Stripe isn’t used strictly for online giving....

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Thinking in Widgets: A Better Page Building Experience in Drupal

A few years ago we realized the old strategy of designing websites page by page was dying a slow and painful death. Increased complexity and more complicated requirements were increasingly rendering the approach useless and inefficient. Since then, we’ve been revamping our entire website planning and build process to keep up with the more complex,...

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How We Built It: African Parks Website

Over the last few years, we have embraced a systems-based approach to website development. Instead of designing and developing page templates, we focus on defining overall styles for a site and creating reusable components called widgets. Widgets are the building blocks that content managers use to build pages.

In my Design Systems,...

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How to Win Followers & Influence People: Influencer Marketing for Nonprofits

Steve Winter: conservation photojournalist, speaker, and most importantly: social media influencer.

A simple endorsement from Steve caused one of our client’s, African Parks’, Instagram following to spike by nearly 90%, in two weeks.

Posts like this aren’t just a great way to increase your following:

  • “Influencer marketing content delivers 11X higher return on investment (ROI),
  • ...
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