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Six non-profit websites with effective calls to donate

On Giving Tuesday a few months back I got seventeen emails from eleven different organizations asking me to donate to their cause online.  These are great organizations I believe in and have relationships with.  I would have liked to give to each and every one.  But, like most Americans not named Mark Zuckerberg,...

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Your Awful Fonts, Ranked

With so many articles griping about the bad font choices that new web designers use, it seemed appropriate to write one that didn’t end with an ode to your top seed, Comic Sans. Instead, I’ve completely disrupted that trend by placing it at number 3. Here are 10 fonts that hurt my feelings....

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Attack of the Clones: 2016 Candidates “Borrow” Obama’s Donation Page Design

If imitation is the sincerest form of flattery, then the digital team that worked on the 2012 Obama campaign must be feeling downright exalted.

After a bunch of experimentation and testing, the 2012 Obama campaign ended up with a donation page layout that included a large, inspiring quote of the candidate and a stepped donation process that made it dead simple to give (you can see an updated version here). ...

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The Good and the Ugly: A Tale of 15 Presidential Campaign Websites

How do the candidates stack up?

Your website is your digital doppelganger. Making a good first impression can determine success or failure.

When it comes to running for president in the digital era, a well designed website may be the most important tool in the proverbial toolbox.  ...

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Tools for Digital Marketing on a Shoestring Budget

Even if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.

Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...

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