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Attack of the Clones: 2016 Candidates “Borrow” Obama’s Donation Page Design

If imitation is the sincerest form of flattery, then the digital team that worked on the 2012 Obama campaign must be feeling downright exalted.

After a bunch of experimentation and testing, the 2012 Obama campaign ended up with a donation page layout that included a large, inspiring quote of the candidate and a stepped donation process that made it dead simple to give (you can see an updated version here). ...

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The Good and the Ugly: A Tale of 15 Presidential Campaign Websites

How do the candidates stack up?

Your website is your digital doppelganger. Making a good first impression can determine success or failure.

When it comes to running for president in the digital era, a well designed website may be the most important tool in the proverbial toolbox.  ...

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Tools for Digital Marketing on a Shoestring Budget

Even if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.

Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...

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Our 2015 Holiday Card

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Learn HTML, already.

The year was 2004. The Red Sox broke the curse. Nickleback was cool. And an awkward high-school sophomore started teaching herself HTML.

 

When I ask people why they haven’t learned HTML, the most common answer is, “Because it’s too hard.”

Well, the thing is,...

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