If imitation is the sincerest form of flattery, then the digital team that worked on the 2012 Obama campaign must be feeling downright exalted.
After a bunch of experimentation and testing, the 2012 Obama campaign ended up with a donation page layout that included a large, inspiring quote of the candidate and a stepped donation process that made it dead simple to give (you can see an updated version here). ...Continue Reading
Your website is your digital doppelganger. Making a good first impression can determine success or failure.
When it comes to running for president in the digital era, a well designed website may be the most important tool in the proverbial toolbox. ...Continue Reading
Even if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.
Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...Continue Reading