Apple: iTuning it to the Bank

The following Yahoo stock graph speaks for itself. Over the last two years Apple’s stock has soared, increasing by nearly 400%. Microsoft’s has barely budged. One’s a growth stock, the other a value stock — like a utility, I’m told. With Microsoft’s market capitilization ($286 billion) being about five times that of Apple’s,...

Quick Thoughts on Google Finance

Two quick thoughts on the new Google Finance secton that is being discussed so much online:

(1) After seeing Google Finance for the first time, our lead developer sent out an email pointing out that the stock graphs are fantastic. He’s right. Being able to drag the graphs,...

A Real Science Behind PR. Really.

I’ve been around PR a bit. Saw how to use focus groups and surveys to come up with messages, and ways to frame/talk about them.  Learned how direct mail could drive results depending on presentation, and how advertising, especially political, could set an agenda.  I marvelled at the intuition of the best PR pros. ...