To some, Washington D.C. is “the problem” that needs to be “fixed.” For those of us who live or work in or around the District, the fact that whatever is happening at the White House or in Congress tends to overshadow everything else that is going on in or around can be somewhat frustrating....
Continue ReadingIn the last two days Safeway and Nissan have launched unique Facebook landing pages that take different approaches to accomplish similar objectives. Playing off two very different motivations, both companies want your profile information and status updates in exchange for delivering a reward. In this case, money or karma. Winning the award for the most aggressive approach is Safeway’s landing page promoting a $100 Memorial Day gift card giveaway....
Continue ReadingI’m not a big fan of the majority of available widgets, apps, and games that bombard Facebook. Most are garbage in my opinion, and do nothing other than clutter your profile or page.
The problem is many of these widgets were built with the old school marketing mentality of “if we build it,...
Continue ReadingThrough a very elegant blend of rental data from Netflix and Google Maps, the New York Times continues to improve on the infographic with a very interesting interactive feature called "A Peek Into Netflix Queues", which it published on January 10.
The Netflix maps drew me in for about 30 minutes,...
Continue ReadingDavid Meerman Scott was one of the first names I came across when I started this whole social media adventure.
At the time I was writing white papers and press releases for the launch of a new web site. This was something I had never done before, and I found the whole experience rather boring....
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