If imitation is the sincerest form of flattery, then the digital team that worked on the 2012 Obama campaign must be feeling downright exalted.
After a bunch of experimentation and testing, the 2012 Obama campaign ended up with a donation page layout that included a large, inspiring quote of the candidate and a stepped donation process that made it dead simple to give (you can see an updated version here). ...
Continue ReadingYour website is your digital doppelganger. Making a good first impression can determine success or failure.
When it comes to running for president in the digital era, a well designed website may be the most important tool in the proverbial toolbox. ...
Continue ReadingHuman being are fallible creatures, so when surfing the web it is inevitable that they will occasionally mistype a URL or try to access a page that no longer exists. When this happens visitors hit a site’s 404 error page which tells users and search engines that the page they are looking for can’t be found....
Continue ReadingSo you’ve decided to start selling your products online but you already have a website. You want it to look great, you want to give your users a great experience, and you don’t want to break the bank.
When deciding the best way to integrate ecommerce into your site,...
Continue ReadingWhen it comes to noteworthy design and innovative functionality, consumer brands usually get the most recognition. Luckily, The Webby Awards, the leading international award honoring excellence on the Internet, categorizes its web submissions so that nonprofit organizations aren’t competing directly with the Volkswagens and Samsungs of the world.
In choosing winners,...
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