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NYT: Wal-Mart Enlists Bloggers as part of PR Campaign

Very interesting New York Times article that provides insight into Wal-Mart’s use of blogs and bloggers to combat its negative public image. The gist of the story is that Wal-Mart’s PR firm of record, Edelman, has been sending out talking points to pro Wal-Mart bloggers via email. A few of the bloggers then posted excerpts of the emails without disclosing where they came from....

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Chinese Government Sets Up Blogs for Lawmakers

In an effort to boost relevance and public interest, the Chinese government is setting up blogs for members of its figurehead Parliament and companion advisory board. Seems to me that ghost written and heavily censored blogs are going to make the government look more out of touch, not less.

Technorati Tags: China Politics Blogs Government Asia...

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Microsoft Responds to Blogger’s Computer Troubles


Courtesy of http://www.gapingvoid.com/

Last summer, prominent blogger Jeff Jarvis used his site to complain about his buggy Dell computer and Dell’s subsequent unwillingness to live up to the terms of their warranty.  Jarvis’ posts led others to come forward with their own problems with Dell, and ultimately a sort of grassroots movement against Dell formed. ...

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Visit Newsvine Now

In Gary’s post about “The Wisdom of Crowds” he referenced Newsvine, a social news site that was in private Beta mode at the time. Well, it went live Thursday and it looks very promising.

The site’s news is fueled by wire feeds such as AP, but also allows users to “seed”...

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A Real Science Behind PR. Really.

I’ve been around PR a bit. Saw how to use focus groups and surveys to come up with messages, and ways to frame/talk about them.  Learned how direct mail could drive results depending on presentation, and how advertising, especially political, could set an agenda.  I marvelled at the intuition of the best PR pros. ...

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