Mobile Marketing

PDA phones, be they Blackberries, or Windows or Palm based, are becoming more and more prevalent every day. As our lives become more hectic, and small electronic devices continue to merge into single multifunctional tools like PDA phones, people are learning how to use such devices to make their lives easier at work,...

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The Podcasting Phenomenon

Podcasting is a new method for publishing audio files on the Internet, allowing users to subscribe to a feed in order to receive new files automatically. Instead of reading the content on a computer screen, Podcasting enables users to listen to it on any portable audio device (i.e. an iPod or another type of MP3 player)....

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Branding With Ringtones

Cell phones have become an integral part of most people’s daily lives. In fact, it is such a part of my life that if I happen to forget it at home or in my car, or worse yet I forgot to charge it and my battery goes dead, I freak out because I feel like a major life function has been snatched away from me....

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Gone Phishing

Phishing is the act of pretending to be a legitimate organization and sending an e-mail to a user to scam the user into surrendering private information that can then be used for identity theft. The e-mail directs the user to visit a bogus website where they are asked to update personal information,...

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The Media Marketplace in 2005

From media agencies to investment banks to media gurus, everyone is making predictions regarding how the media industry will perform in 2005. While opinions are diverse and there is not complete agreement, the general consensus appears to be that 2005 will witness growth in overall media spending, both in the United States and worldwide....

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