Online ad spending is on the rise and inventories are growing tighter. Click-through rates on online ads are improving. At-home and at-work broadband connections continue to proliferate, and rich media ads are becoming more complex and effective. Even highly hyped IPOs are back in the news with Google’s foray into the world of publicly traded companies....
Continue ReadingEven the initial forays into brainstorming for this article were full of irony, since I must admit to hearing about Google’s new Gmail free e-mail service through Google News and following up on my curiosity by doing a few searches on their site. How readily we become accustomed to simple tools,...
Continue ReadingBuilding an aesthetically pleasing, well-designed site that provides excellent, easy to access content and even robust e-commerce functionality may no longer be enough for companies that want to fully capitalize on the power of the Web. Today, many world-class companies are trying to utilize their Web sites to create virtual communities of loyal customers,...
Continue ReadingAs the 2004 Federal elections begin to take shape, the role of the Internet in modern political campaigns has garnered significant media attention. While the focus has remained primarily on the national scene, the local and state levels are also experiencing a technological revolution. At the forefront of this metamorphosis is a new,...
Continue ReadingOne of the criticisms of modern life that I find fascinating is information overload. We all tend to be searching for something, and yet despite the overabundance of options set forth on the heaping table of life, many cannot find what truly sates their appetites. Some of this difficulty derives from not knowing what we really need,...
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