A few weeks ago, Gary asked me to obtain some "academic" literature on new PR tactics. I was able to find some interesting articles through my university library that were both relevant and informative.
While these articles were helpful, Gary was disheartened to realize that he couldn't really do anything with them. ...
Continue ReadingThis is not a complete list of how the news media can use blogs, but it provides several ideas for journalists who are scratching their heads about how to launch blogs that serve a purpose other than as another distribution channel for content.
(1) Solicit ideas for coverage
Make readers/viewers/listeners feel a part of the editorial process;...
I have an idea for The Economist Group, which has assigned six staffers from various divisions to develop an innovative web based product for the company that can pull content from any of its properties. They're blogging about their progress on the Project Red Stripe blog and soliciting ideas from the outside world. ...
Continue ReadingViacom Inc. reported this morning that it is suing Google and YouTube for $1 billion (via the Washington Post, BBC News, the Blogging Times).
Honestly, the only thing that surprises me about this is that it didn't happen sooner.
Apparently, Viacom, which owns brands including MTV,...
Continue ReadingIn the past when a company goofed up with a patron, the snafu remained relatively unknown. The customer likely was disgruntled and either never turned to the company again with their business or thought hard before doing so. Very few people initiated a vicious word of mouth campaign since they have plenty of other things to do besides dissing a company....
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