Design

How to design an effective website footer

When creating a website, the footer is often designed as an afterthought.  They are the least exciting part of the design, so are often put together without much intention.  

This is a mistake and a missed opportunity.  Every component of your website offers an opportunity to communicate with your audiences.  ...

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Animation in Web Design: We May Still Be Doing It Wrong*

We assume that by now designers would have learned that excess code, images and transitions don’t have a place in modern web design. A look around the internet proves that assumption to be false in many cases and so I’ve been tasked with writing a blog post to help clarify the issue. ...

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4th Annual Superbowl Commercial Review and Commentary

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It’s another Monday in the dead of winter during a pandemic and you’re supposed to be working....

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2020 Third Annual Superbowl Commercial Review and Commentary

Third time should be the charm, right? It’s the 2020 Superbowl Commercial Watch-a-rama or whatever I wrote up there. For the uninitiated, it goes like this; I force-watch all of the commercials and write something about the top and bottom five. I’m as much an expert as any other schlub,...

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The Purpose of the Homepage

When building a new website for a client we almost always start the design process with the homepage. We do this for a few different reasons:

  • For nearly all of our clients (primarily nonprofits, trade associations, and advocacy groups) the homepage is still the most popular page on the site.
  • ...
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