Summary: This article outlines how to back up and retain historical Google Universal Analytics data, in light of the complete shutdown of the service on July 1, 2024.
Sunsetting of Google Universal AnalyticsGoogle Analytics has enjoyed a long shelf life as the leader in website traffic monitoring....
Continue ReadingWe started working on a new Brick Factory website last Summer and made steady progress throughout the Fall and early 2024. In late January it was clear that we were almost finished, so I joked that we should launch the website on Valentine’s Day as a gift for our Chief Creator Officer,...
Continue ReadingAll consulting companies struggle to find the right balance between doing work for clients and doing work for themselves. When you are fully booked with paid projects, it is difficult to find the time to update your own blog, redesign your own website, etc.
For me, the other challenge is that I have always found it easier to do work for other people than for myself. ...
Continue ReadingI recently presented at WordCamp Asia – the regional conference for WordPress developers – and talked about how to gather and use data to make decisions as a small-to-medium sized web development agency. Over the years, we have made countless spreadsheets and custom apps to help us capture information about our clients,...
Continue ReadingWith UA sunsetting in July, it may finally be time to transition to GA4 and leverage its numerous advantages.
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