Strategy

How We Built the New Brick Factory Website

We started working on a new Brick Factory website last Summer and made steady progress throughout the Fall and early 2024.  In late January it was clear that we were almost finished, so I joked that we should launch the website on Valentine’s Day as a gift for our Chief Creator Officer,...

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Doctor, Heal Thyself: A Preview of our New Website

All consulting companies struggle to find the right balance between doing work for clients and doing work for themselves. When you are fully booked with paid projects, it is difficult to find the time to update your own blog, redesign your own website, etc. 

For me, the other challenge is that I have always found it easier to do work for other people than for myself. ...

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Data-Based Decision Making: Thoughts from WordCamp Asia

I recently presented at WordCamp Asia – the regional conference for WordPress developers – and talked about how to gather and use data to make decisions as a small-to-medium sized web development agency. Over the years, we have made countless spreadsheets and custom apps to help us capture information about our clients,...

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6 Tips to Get to Know GA4

With UA sunsetting in July, it may finally be time to transition to GA4 and leverage its numerous advantages.

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Company Culture: How the Brick Factory Team Keeps the Fire Burning

In 2022, everyone was talking about the Great Resignation, when overwhelmed and dissatisfied workers quit their jobs in droves. Here at Brick Factory, a digital agency specializing in WordPress and Drupal design and development, we have noticed a strikingly different trend in the company culture: half the team has been together for over a decade,...

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