Strategy

How to write a good agile user story

At Brick Factory we use an agile software development process to complete our website development work.  Put very simply, this means we break up the work that needs to be done into smaller pieces called user stories.  These stories are then prioritized and completed during a series of two week work sprints. ...

Continue Reading

The Purpose of the Homepage

When building a new website for a client we almost always start the design process with the homepage. We do this for a few different reasons:

  • For nearly all of our clients (primarily nonprofits, trade associations, and advocacy groups) the homepage is still the most popular page on the site.
  • ...
Continue Reading

A Real-World Guide to Empowering Employees

People often ask me how I come up with topics for conference sessions. Honestly, my whole job is to figure out how to improve our company – to identify and work on areas where we struggle. And that’s what I talk about at conferences, because pretty much all the firms in our industry have the same pain points and the same areas where they need to improve....

Continue Reading

A Beginner’s Guide to On Page SEO

While no one knows for sure, most experts believe Google’s algorithm uses at least 200 unique ranking factors to determine results. For content creators that don’t live and breathe Search Engine Optimization (SEO), knowing where to start can be difficult given the complexity of search algorithms and the glut of information that is available....

Continue Reading

Best and Worst 2020 Democratic Presidential Candidate Websites

The 2020 Democratic Presidential primary is in full swing.  As someone who used to work in politics and still builds website for a living, I have an interest in campaign websites and always check them out.  Given how wide open the race is, I decided to share my thoughts after reviewing the sites of all major 2020 Democratic Presidential candidates....

Continue Reading
1234... 15