Author Archive

Cable TV Sites and their Use of the Web

I recently spent some time looking at the top 20 cable TV network sites, as ranked by the National Cable and Telecommunications Association, in order to find out how these networks are using the Internet.

Here's what I found:

 

As you can see from the chart,...

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A Tale of Two Game Consoles

Back in November, a number of us here at The Bivings Group were captivated by the Nintendo Wii and Sony PlayStation 3 launch – so much so, that we set up our ImpactWatch demo to follow the news about the two game systems. Now that both the launch and the Holiday Season have past,...

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Need a Loan? Forget the Bank and Hit up the Web

There was an article in the Washington Post this weekend that caught my eye.  It talked about a people-driven loan service.  Propser.com allows people who need to borrow money post an ad describing their needs.  Investors can then visit the site and pick which loans they would like to fund. ...

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Online International Political Campaigns: From Second Life to Open Blogs

We are seeing a definite emphasis on words like "conversation" and "interaction" in the 2008 presidential campaign sites so far.  While the 2006 Senate cycle saw a persistence of the top-down form of US politics, it seems that 2008 might be the year of politics "2.0".  It's obvious that the Internet is affecting politics in the US,...

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Search Words: Public vs. Private

Gerry McGovern publishes a weekly email about the web, customer service, and how to improve website/intranet performance.  It’s a good read; he really should have a blog.  In his latest installment , “WORDS THAT WORK: SEARCH WORDS VERSUS WEBSITE WORDS,” Gerry highlights a new book by uber-pollster Frank Luntz, who claims that people are changing the words they use describe certain things. ...

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