As a practitioner and researcher in the arena of marketing accountability, I am impressed with the latest articles in PRWeek, and other places, about the industry’s growing stress on measurement. It is clear that PR must be concerned about accountability measurement if it is to retain its proper share of corporate budgets....
Continue ReadingThe following Yahoo stock graph speaks for itself. Over the last two years Apple’s stock has soared, increasing by nearly 400%. Microsoft’s has barely budged. One’s a growth stock, the other a value stock — like a utility, I’m told. With Microsoft’s market capitilization ($286 billion) being about five times that of Apple’s,...
Continue ReadingThis morning on public radio WAMU’s (88.5 FM) Marketplace Morning Report, Andreas Kluth, a commentator from The Economist, argued that ‘old media’ needs to become more like an exchange — much like Yahoo and Google, where content, in whatever form, is bought, sold, and bartered. Gave the impression that ‘old media,’...
Continue ReadingI recently had an insight about the interfaces of two extremely popular social networking websites: MySpace and Facebook. These sites allow you to create a page on their network where you can post a photo and profile of yourself, allowing your friends to contact you online. However, these two specific sites take very different approaches....
Continue ReadingRecently, NPR’s Story of the Day podcast (Empowered by Technology, Indians Fight Government Corruption) featured how SMS technology effectively gave middle class Indians the ability to launch large scale protests against a legal system that is notorious for protecting the interests of the elite class. Fashion model Jessica Lal was shot and killed at an exclusive nightclub/bar in Dehli nearly 7 years ago,...
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