Trying Too Hard?

Have you ever had the feeling that you are just trying too hard? Looking around, have you noticed other companies and organizations successfully utilizing the Internet to build brands, attract customers, and/or promote their ideas without investing the significant amount of capital that your company has (without achieving nearly as good results)?...

Should You Flash Your Audience?

In early 2001, Macromedia Flash was widely touted as the next big thing in e-mail marketing. In theory, e-mail marketing pieces embedded with Flash can combine the power of direct marketing, interactivity, and even a television commercial-like ability to convey a more complicated storyline. Add to this the ability to easily pass it along to friends,...

e-Gerrymandering?

People joke that you can accomplish or acquire all the necessities of life through online interaction – food, love, clothing, material goods, spiritual revelation, and plain old intellectual curiosity all seem to have created digital niches. Some of these seem a bit redundant, like ordering pizza via the Internet rather than walking over to the telephone to make a call....

Ouch, That Spam Hurts

Disclaimer: This piece was written for entertainment purposes only. It is satirical in nature, and although some of the names, places, and facts included herein are real, the statements attributed to these individuals are not real nor is there an actual condition know as Spam-Introduced Self-Hatred (SISH).

While the world focuses on SARS,...

Time is On My Side

Who would have guessed that the Rolling Stones knew so much about brand marketing – “You always say that you want to be free, but you always keep running back to me… I got the real love – the kind that you need.” As the interactive marketing industry increasingly points to the branding power of the Internet,...