Let's stop and think for a moment. When was the last time you heard a song on the radio and thought to yourself, "I have just got to get to the store and buy this CD!"? I honestly cannot remember the last time this happened to me. Now, it's much more likely for me to browse the net,...
Continue ReadingGreg Schneiders, a founding partner at the Prime Group, emailed in the following guest post. – Todd
Among the many, many reasons for the less-than-effective response of traditional media to the new challenges and competition they face, one of the most annoying is their inability to peel their eyes away from their collective navel....
Continue ReadingBen Hammersley's coverage of the recent elections in Turkey isn't the only time that BBC News is using social media to report a story.
Currently, José Baig and Carlos Ceresole are traveling across the southern USA without uttering a word in English. ¿Hablas español? is their project to see what's it like to use only Spanish in the country. ...
Continue ReadingWhile I am no search engine optimization guru, I know enough to see many SEO goofs that outsiders and neophytes make. One of these mistakes is dismissing the importance of site visitor feedback and web analytics.
If you want to drive traffic to a site, pay attention to those who already visit it. ...
Continue ReadingA friend of mine works for Gannett, which owns USA Today and heaps of local newspapers and TV stations throughout the country. Well, most of the local sites are horrible at the very least. However, the company is in the process of rolling out new designs across their network.
The Desert Sun site from Palm Springs,...
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