American Newspapers and the Internet: Threat or Opportunity?

We have recently completed the 2007 study of America's top 100 newspaper websites, entitled "American Newspapers and the Internet; Threat or Opportunity?". As the newspaper industry continues to suffer declines in readership and circulation, using the Internet to expand a newspaper's reach is becoming more and more important. While many industry experts fear that the Internet will spell the end of newspapers as we know them,...

Measuring Blog Relationships

Beyond measuring Dell Hells, it is helpful for those who track blogs to measure relationships between them.

When dealing with a small set of blogs, it is easy to determine if and then how they're related.  However, with millions of blogs no person or organization has the resources to accurately track all of them. ...

Measuring Dell Hells

ImpactWatch is one of our main products. It is a PR measurement tool that our clients use for mainstream media coverage, but blogosphere measurement is harder to assess since readership and authority aren’t easily quantifiable.

Companies simply lack the resources to closely monitor all that is said about them,...

Alive in Baghdad: Normal Iraqis Report

I came across an interesting vlog this afternoon — Alive in Baghdad.

Through this site a team of Americans and Iraqis post a weekly video entry about life in Iraq from the perspective of a normal citizen.  In one video a man describes how he was tortured while another presents challenges at a girls school in Baghdad....

The Danger of Outsourcing Interactivity

Over the weekend Al Jazeera English asked YouTubbers — through its Washington, DC based anchor Ghida Fakhry — for feedback about the channel via video responses. As of this posting 34 responses from 30 people are posted.  

While I applaud the channel for sparking such interaction, there's some risk on having viewers participate in a third party venue. ...