Ouch, That Spam Hurts

Disclaimer: This piece was written for entertainment purposes only. It is satirical in nature, and although some of the names, places, and facts included herein are real, the statements attributed to these individuals are not real nor is there an actual condition know as Spam-Introduced Self-Hatred (SISH).

While the world focuses on SARS,...

Towards the High Road in Internet Marketing

“John Anderton! You could use a Guinness right about now.”

Personally addressed holographic advertising in public spaces, viewable only by the recipient – such is the future of advertising according to last year’s science fiction blockbuster, Minority Report. Minority Report explores the issues of predestination and free will,...

The Right Place at the Right Time

One key to marketing success is touching your audience in a meaningful way. In order to do that, your message must reach them at the right time and in the right place. The context within which your message is presented is just as important as the message itself. The Internet has been touted as the perfect medium to accomplish this,...

The Hands of Time March Forward

Yet another year has passed, and where has the online marketing industry gone? The truth is, not very far. Sure, there has been talk of ad standardization, legislation to control unsolicited e-mail, and selling online advertising in a manner more consistent with television and other traditional media, but the fact is that little progress was made on any of these fronts....

Are We Witnessing the Death of E-mail Marketing?

E-mail once held the greatest promise of all online marketing vehicles. It can be highly targeted, it enables marketers to engage their customers in a two-way, ongoing dialogue, and users often voluntarily sign up to receive them. In a time that has now past, these attributes led to high click-through and action rates....