Demystifying the Social Medianess – Part 1

While waiting for an oil change, I heard a business man mumble on his cell, “We’ve got to figure out how to use this social medianess.”

Medianess is not word, but what a great way to classify something. Just add “ness” to the end, and somehow social media seems to be safer and friendlier to talk about....

Did CNN really lose against Ashton Kutcher on Twitter?

Last week, Ashton Kutcher (@aplusk) beat CNN's Breaking News Feed (@cnnbrk) to the one million follower mark on Twitter.  This was after a challenge that enjoyed some viral attention last week that even gained coverage by mainstream media organizations like the Associated Press.  In response to his victory, Kutcher exclaimed: "We can and will create our media…...

Energy Advocates Voice Internet Mobilization Strategies in DC Roundtable

Energy advocates and online mobilization experts gathered at the Center for American Progress Action Fund in Washington, DC, to talk about successes and challenges in gathering activists both on and offline.

Heather Lauer, director of online strategy for the Pickens Plan, talked about the process of gathering the Plan’s 1.5 million-plus participants and building a social network to connect members....

The Race for E-Reading Intensifies

While Amazon is way ahead of the competition in the race for control over the soon-to-be billion-dollar e-reading industry, the game has just begun, and major players entering the field might make for a much more interesting battle.

Barnes and Noble, whose business has been slipping over the past decade with the increase in publishing costs and the slump in sales,...

Social Media and the Pickens Plan Virtual March

We have been writing a lot of self promotional blog posts about our work on the Pickens Plan web program lately.  I am going to write one more and then I promise to move on to other topics.  🙂

The last three days, the Pickens Plan has been holding a virtual march on Washington in support of the elements of the Plan. ...