Advertising in television commercials has been met with some fierce changes in recent years. With the invention of the DVR system, it seems that more viewers are ‘fast-forwarding' the commercials in favor of watching their program in less time, with less interruptions.
Obviously, there are ways to use DVR systems to measure what commercials and specific parts of programs the audience is most watching (as was mentioned in my American Idol analysis),...
Continue ReadingInspired by a recent article at Wired Online, which detailed the lamest gadget ideas from the mid-1990s, I decided to make a list of five of the biggest flops in gadgetry during my lifetime. In addition, the list shows some enlightening reasons as to why each of the products did not ever hit the consumer jackpot....
Continue ReadingTagging is a relatively easy way to organize data. For instance, people who use bookmarking sites will write a few works related to the link that they are saving to help them remember what that link is about. However, this is not the only use of tagging.
I learned about how Noah Brier,...
Continue ReadingBusinessWeek magazine must understand how to use web analytical data, at least a little. In its June 2, 2008 cover story titled "Beyond Blogs," Stephen Baker and Heather Green reveal that the magazine's web site got a lot of traffic from Google to its May 2, 2005 cover story titled "Blogs Will Change Your Business"...
Continue ReadingAs we previously posted in a study on American newspapers and their use of the internet, the formatting of newspapers and the internet don't really go hand in hand. It has been a struggle for the folks at McClatchy and the New York Times Company to develop profitable methods as the internet sprawl continues its onward march....
Continue ReadingSign up today to have our latest posts delivered straight to your inbox.