Help Needed with 2008 Newspaper Website Study

In 2006 and 2007, we performed studies that examined how U.S. newspapers are adapting their web programs in the face of an increasingly competitive online news market. These studies looked at the features of the top 100 newspaper websites in an effort to gauge what areas they are investing resources and what areas they are not,...

30 Seconds of Metrics

Advertising in television commercials has been met with some fierce changes in recent years.  With the invention of the DVR system, it seems that more viewers are ‘fast-forwarding' the commercials in favor of watching their program in less time, with less interruptions.

Obviously, there are ways to use DVR systems to measure what commercials and specific parts of programs the audience is most watching (as was mentioned in my American Idol analysis),...

Gadget Floppery in My Lifetime

Inspired by a recent article at Wired Online, which detailed the lamest gadget ideas from the mid-1990s, I decided to make a list of five of the biggest flops in gadgetry during my lifetime.  In addition, the list shows some enlightening reasons as to why each of the products did not ever hit the consumer jackpot....

Playing Tag with Brands

Tagging is a relatively easy way to organize data.  For instance, people who use bookmarking sites will write a few works related to the link that they are saving to help them remember what that link is about.  However, this is not the only use of tagging.

I learned about how Noah Brier,...

BusinessWeek.com Updates 3 Year Old Social Media Story

BusinessWeek magazine must understand how to use web analytical data, at least a little.  In its June 2, 2008 cover story titled "Beyond Blogs," Stephen Baker and Heather Green reveal that the magazine's web site got a lot of traffic from Google to its May 2, 2005 cover story titled "Blogs Will Change Your Business"...