Yahoo! Ad Partnership with Local Newspapers — A Year Later

On Monday Duncan Riley reported on TechCrunch that 17 more newspapers have joined in on Yahoo!'s partnership with local news sites; these papers include 16 regional papers owned by The New Times Company but not the NYT itself. 

A main part of this partnership is that local newspapers can buy job listings from Yahoo!'s HotJobs site. ...

Using Social Networking with Advertising and Marketing

With Thanksgiving tomorrow, tis the season for sweets and treats.  A newspaper article about cookies sounds like a great idea.

Stuart Elliott of the New York Times has just an article today, but not one about recipes.  It is about Pepperidge Farm, the cookie company, which is employing social networking in a new advertising campaign.  While other companies establish a presence on an existing social network site by setting up a group,...

OLPC Giving, and Thanks during Thanksgiving

We’ve written about the One Laptop Per Child project before on The Bivings Report. Now they have launched the Give One Get One promotion running through November 26th. The way it works is for a $399 donation one laptop is donated to a child in a developing nation and one is sent to another child of your choice....

The New York Times and the Ideal Way to Handle Comment Moderation

Last week the New York Times Public Editor Clark Hoyt announced that the Times had begun allowing user comments on select editorials and news stories appearing on the website (via CyberJournalist). The Times has long allowed commenting on its blogs, but this marks the first time it will allow visitors to comment on stories that actually make it into the print version of the newspaper....

MSNBC Launches Redesigned Website

On Saturday, MSNBC launched a redesigned version of its website (via Cyberjournalist). You can view some reader reaction here and take a tour of the new site here.

I’ve never been a fan of the MSNBC website. While I think the new design is an improvement from a design perspective,...