One of the criticisms of modern life that I find fascinating is information overload. We all tend to be searching for something, and yet despite the overabundance of options set forth on the heaping table of life, many cannot find what truly sates their appetites. Some of this difficulty derives from not knowing what we really need,...
Continue ReadingOnline purchases have continuously increased every year during the Holiday Season. I have heard people say that it is due to a number of factors – an increased number of people online, more user-friendly purchasing experiences, dependable and affordable delivery and fulfillment, better transaction security, etc. Those are all fine explanations,...
Continue ReadingOne of the mysteries of my childhood television experiences was the infrequent and puzzling appearance of Brand X items in what seemed to be such meticulously realistic programs. I remember watching celebrities quench their thirst with can after can of “SODA POP” or rip into a bag of “CHIPS”. Breakfast scenes were also oddly devoid of brand cereals and milk came entirely in white cardboard half gallons....
Continue ReadingThe interactive advertising industry is being driven by a number of rich media formats and technologies that promise to break through the clutter and garner the audience’s attention. These ad formats and technologies enable advertisers to enhance the user’s experience (and thus their brand) through interactivity, streaming video, animation, and sound....
Continue ReadingHave you ever had the feeling that you are just trying too hard? Looking around, have you noticed other companies and organizations successfully utilizing the Internet to build brands, attract customers, and/or promote their ideas without investing the significant amount of capital that your company has (without achieving nearly as good results)?...
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