Managing Content in Midsize Companies

Ask any market research group and they will tell you the same thing – the market for content management software is about to explode. Meta Group estimates a growth in sales to $10 billion in 2004, while rival Ovum is betting on an increase to more than $13 billion in the same period....

What Happened to Cross Media Marketing?

Riddle Wrapped Inside an Enigma

The benefits of seamless cohesion in a company’s marketing efforts across all media are obvious. The problem is actually carrying out this integration on a large scale in the real world. As the size of an organization increases, control becomes ever more decentralized,...

Stay Tuned – The Future of Internet Radio Advertising

Streaming radio, also know as online, Internet or Web radio, has been around for quite a while (at least as measured in “Internet time”). Over the past several years, it has experienced geometric growth and has become one of the most common uses of online time for the average Internet user....

Not So Rich Media?

For the past two years, as advertising dollars have become more scarce and ordinary online display advertisements such as static banners and buttons have produced ever-worse click-through rates, rich media has been universally trumpeted as the future of Internet advertising and possibly its savior. Although rich media has become the norm in interactive advertising and it does indeed hold the potential to help reinvigorate the struggling industry,...

Banners: The Living Dead

Like zombies, they mindlessly wander the Internet. No force on Earth seems to be able to stop them. Banners are the virtual living dead of the online ad industry. It started with industry insiders proclaiming their demise. Then marketing people across the business world began to confirm the rumors. Now even the mainstream media have announced the death of the banner....