Is it a Good Idea to Advertise on LinkedIn?

Should your company advertise on LinkedIn?

The social network boasts a largely professional user base, and is functions vary gratefully from its distant cousin Facebook.However,

Much like Facebook – LinkedIn Direct Ads allow you to target specific demographics (age groups, gender, location). They also allow you to upload a company logo or otherwise relevant picture to accompany your ad....

2010 AMP Summit: From the attendee perspective

If my own and the @bivings tweets hasn’t already tipped you off, I was fortunate to spend last Friday and Saturday at the inaugural AMP Summit. Organized by our friends at the David All Group and a distinguished leadership committee including Joe Trippi, Jerome Armstrong, Robert Bluey, Peter Corbett, Peter Greenberger,...

Getting Personal about E-mail

I am beginning to get really annoyed when someone asks me to send personal e-mails to them using their business address.  Of course, this practice has existed every since e-mail started, but after years of relatively wide Internet use and the plethora of free e-mail services (think Yahoo!, Gmail, MSN,...

Data Visualization in the Developing World: How One Company is Helping Change the face of Online Maps

On September 22nd, I attended a meetup hosted by DC Media Makers featuring DevelopmentSeed – a firm specializing in open source data visualization and map development.  Over the course of the last several years, this company has created custom maps detailing election fraud and corruption in Afghanistan as well as the post-Earthquake aid work going on in Haiti by 47 different non-profits....

Slurp140 & Twitter Analysis of DC Mayor’s Race- Part 1

In terms of the ability of social networks and online advertising to serve as predictors for the success or failure of candidates at the polls, the general consensus is that while the Internet alone will not necessarily predict the winner, leaving the online space to your competitor is a good way to lose money and support....